PhillyBurbs.com, Two Other Calkins Sites Join Real Cities Network

RALEIGH, N.C., Jan. 22 -- The Real Cities Network further deepened its penetration in the Philadelphia and Pittsburgh markets with the addition of three Calkins Media sites, it was announced today. A corporate partnership between the two companies brings PhillyBurbs.com, TimesOnline.com and HeraldStandard.com into the network.

The Real Cities Network consists of approximately 1,600 local news websites, reaching more than 38 million monthly unique visitors (Source: Nielsen//NetRatings, December 2007) and offering advertisers an easy outlet for one-stop national buys in lucrative local markets across the country.

PhillyBurbs.com is the largest of the three sites owned and operated by Calkins Media, reaching 346,000 monthly unique visitors (Source: Nielsen//NetRatings, December 2007). TimesOnline.com is home to two daily newspapers in Western Pennsylvania: the Beaver County Times in Beaver, Pa., and the Allegheny Times in Allegheny, Pa. HeraldStandard.com, located in Uniontown, Pa., is the website of the Herald Standard.

"The corporate partnership to bring Calkins Media sites into the Real Cities Network bodes well for advertisers trying to reach Western Pennsylvania and the greater Philadelphia area," said David Fitzpatrick, vice president of sales for Real Cities. "PhillyBurbs.com is one of the largest news sites in Philadelphia and provides a deeper penetration into one of the nation's largest metropolitan cities."

PhillyBurbs.com was awarded a 2007 Newspaper Excellence in Cyberspace Award by The Pennsylvania Newspaper Association (PNA) in the e-Commerce category for its automotive site in March. The site was also a finalist for Best Advertising Program (75,000 to 250,000 circulation) in the 2005 Digital Edge Awards presented by the Newspaper Association of America (NAA) for its local guides (http://guides.phillyburbs.com).

Earlier this year, Calkins Media joined The McClatchy Company as part of the Yahoo! Newspaper Consortium. The partnership with Real Cities allows the two newspaper companies to work even more closely together.

"PhillyBurbs and Calkins Media are proud to be affiliated with the Real Cities Network," said Bob Kellagher, director of business development for Calkins Media. "This is an online ad network that has long been recognized in the national advertising community as a leading solution for advertisers who seek to harness the targeting power of local media websites."

The Real Cities Network includes newspaper websites owned by Advance Internet, Belo Corp., Cox Newspapers, Inc., DotConnect Media, Hearst Corp., The McClatchy Company, Media General, MediaNews Group, Scripps and others.

About PhillyBurbs.com

PhillyBurbs.com is the leading website for the Philadelphia suburbs. It is the online home of three daily newspapers owned by Calkins Media: The Intelligencer (Doylestown, PA); The Bucks County Courier Times (Levittown, PA); and the Burlington County Times (Burlington, NJ).

About Calkins Media

Calkins Media owns six daily newspapers, five non-dailies, two magazines, and three ABC television affiliates in Pennsylvania, New Jersey, Florida and Alabama. In addition, Calkins operates consumer websites in each of its daily newspaper and television markets. The corporate offices for Calkins Media are located in Levittown, Pa.

About Real Cities

The Real Cities Network is the largest national network of local websites and is operated by McClatchy Interactive. Approximately 1,600 news sites are members of the network, representing some of the largest newspaper companies in the industry and more than 100 DMAs. McClatchy Interactive is a division of The McClatchy Company (NYSE: MNI), the third largest newspaper company in the United States, with 31 daily newspapers and approximately 50 non-dailies. For more information on McClatchy Interactive, visit http://www.mcclatchyinteractive.com. For more information on Real Cities, visit http://www.realcities.com.

About The McClatchy Company

The McClatchy Company is the third-largest newspaper company in the United States, with 31 daily newspapers and approximately 50 non-dailies. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.

McClatchy also has a portfolio of premium digital assets. Its leading local websites offer users information, comprehensive news, advertising, e-commerce and other services. The company owns and operates McClatchy Interactive, an interactive operation that provides websites with content, publishing tools and software development. McClatchy operates Real Cities (http://www.RealCities.com), the largest national advertising network of local news websites and owns 14.4% of CareerBuilder, the nation's largest online job site. McClatchy also owns 25.6% of Classified Ventures, a newspaper industry partnership that offers classified websites such as the nation's number two online auto website, cars.com, and the number two rental site, apartments.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI.

SOURCE The McClatchy Company