Securing preferred placement and cost efficient rates for political candidates and groups on local Web sites nationwide is what Real Cities does best. Whether its newspaper.com sites, broadcast.com sites or even traditional newspaper print, the benefit of leveraging Real Cities' long-established and well-respected systems streamlines the rate and placement negotiation process for political and government agencies coast-to-coast.

Barack Obama campaign
2007 campaign. Placed on Des Moines Register, Iowa City Press - Republican and Waterloo - Cedar Fall Courier.

Real Cities = Real Activists

Real Cities users are more likely to actively participate in political events and seek political news than the average Web user.
  Index
Subscribe to a political publication 138
Donated money to a candidate or political party in the last 3 years 131
Visit general news Web sites for political info 124
Contacted an elected official in the last 3 years 122
Volunteered to help a candidate or political party in the last 3 years 121
Gone to a political rally/march/demonstration in the last 3 years 116
* Source: ComScore Plan Metrix, Summer 2006

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Why Real Cities?
Why Newspaper.coms?

Newspapers feed political minds

  • Seven of ten voters read newspapers regularly.1
  • One of two voters go to their local newspaper specifically for the ads.
  • 59% of newspaper site users access coverage of politics several times monthly vs. 19% of non-newspaper Web site users.2
  • 28% of newspaper site users access political coverage daily vs. 7% of non-newspaper Web site users.2
1. NAA 2007
2. MORI Research Power Users Study 2006